Anyone with a website (at least commercially ) have the same goal: to ensure that their website is visible, receives a lot of traffic and generates a high rate of conversion , that is to say a large number of visitors turn into paying customers. There are several methods to achieve this, but the solution seems to offer the most significant results is probably that of Google SEO, which is a significant advantage : to be effective in the long term.
SEO can make up a website in search engine rankings and thus appear ,
ideally on the first page for a search on a particular keyword. Through various means such as creating links, submitting to
directories , or a rich content relevant keywords so you can get a
better positioning on search engines francophones .
But why stop there? Indeed,
as everyone knows, the influence of English on the web is huge and a
website in English will have a better potential to attract more visitors
a site in French . English
SEO is quite possible even for a website in French , because it is
enough to have some pages with content in English for the
English-language search engines can consider . You will benefit from a much larger number of visitors.
One must keep in mind that the English SEO will not only serve to identify an English-speaking public. In
fact, with a little ingenuity , you can sometimes find ways to ensure
that your SEO is effective in several languages at once. A
large number of Francophones also looking on Google.com and not always
only Google.fr , and as long as you have the chance that your business
will allow the use of keywords that can operate in both languages ,
you will not doubt winner.
Have a fully bilingual website , however you can put the odds on your side and make relevant to research as many response . Thus, regardless of the language in which your visitor is more
comfortable , it will not feel across a site that does not match their
its ranking on Google in particular rather than the other search
engines may be a bit restrictive , but it is not necessarily a strategic
error , insofar as Google is still unquestionably the dominant search
engine and where different branches exist in different countries. The real mistake is to choose a Google ranking on a single geographic and linguistic area. Choose
instead to enjoy the benefits of SEO in all English speaking countries (
Google.com , . Co.uk , . Ca . Co.nz , etc. . ) And those of SEO in all
French -speaking countries (Google . fr . com, . ca . be . ch, etc. . ) . Internet marketing agencies will often offer you effective solutions to fully exploit these opportunities.
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