Community Management has gradually emerged as an obvious choice for many companies in recent years.
With the birth and development of Web 2.0 , users , and so customers
and prospects have obtained a right of reply and can thus express their
opinions on everything that matters to them.
and discussion is all the more important since the advent of social
networking, with more than 28 million users in France only on Facebook .
More than 105 minutes per week are spent on the social network medium ,
either through the website or various social applications dedicated .
Suffice to say that for brands, a clear positioning on the internet is a necessity.
Because the principle of Community Management it is to act , not react. A clear editorial line must be defined early in order to identify
areas of content writing a dedicated community manager or community
management agency will be responsible to write and relay on the most
relevant networks .
Social Media or Social media is a jungle in which changes are rapid and radical . In
this context, it may be advantageous to delegate tasks to external
community management professionals, whether internal skills required in
these missions are not available.
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